So much has changed for New Lyfe in the last year.
I had to move shop, we combined with Sober Nation, and I streamlined all of the shipping. Now I am still...
Posted on May 21 2015
Much has been said about Eminem in the last few years. Some people regard his new material as brilliant, others see it as beneath the...
Posted on May 20 2015
Continuing on with the Converse “Made By You” campaign that encourages every individual to customize their Chuck Taylors for a pair all their own, the brand has teamed up with Philadelphia sneaker shop UBIQ for a special in-store event. Kicking off last week, UBIQ and Converse presented a special event where you
Posted on May 16 2015
Posted on May 11 2015
It’s been a week since HBO subscribers got their first look at the documentary Kurt Cobain: Montage of Heck. The two-hour documentary explores the life of legendary Nirvana front man Kurt Cobain from his childhood to his 1994 suicide. The story plays out through a combination of home movies, animation, archival footage, and the artwork and journals of Kurt Cobain.
Posted on May 07 2015
I told you guys it would happen.
I have been working day and night to get this website and product line more and more official. Every day I learn more and more about photography and I experiment with lighting and shutter speeds. I think I have found a good routine.
Posted on April 20 2015
I know what you're thinking. How could any new addiction to the "Jurassic Park" series live up to the movies we watched as a kid. It's impossible for me to think of dinosaurs without thinking of the scene where the T-Rex is chasing them in the Jeep with the words "Objects In Mirror Are Closer Than They Appear" in the wide mirror.
Posted on April 17 2015
Everyone secretly wants to be in some kind of fashion industry. Society makes it look very glamorous, and parts of it are. However, there is a lot that goes into it that doesn't show up on Instagram. It is a lot of hard work, a lot of worry, and a lot of time thinking to yourself "why am I doing this again." Luckily, the fans have kept New Lyfe alive and well.
Posted on April 15 2015
A few weeks ago I got a call from Anthony from RISE TOGETHER. At first he was curious about maybe working together to create some new ideas for t-shirts, but the more we got talking, the more I realized how awesome of an organization he is running and how much I appreciated his work.
Posted on April 14 2015
One of our more well known designs is the Original Gangster Tee. In this design we put a twist on the iconic founder of AA... Bill Wilson.
In our quest to bring #drugfreefashion into mainstream, we want to give a couple pointers to put an outfit together for this design. We don't want you walking out of the house with plaid cargo shorts and flip flops, so we are doing the work for you. We matched some pants and kicks together to match this t-shirt. Before you know it you'll be walking the street feeling confident in your outfit. You're a sober bad ass!
Posted on April 12 2015
Years ago I started another website called Sober Nation. When we started it we had very little experience with the internet, or marketing online, but we knew that we wanted to build a community.
That has really been the backbone of all of these projects. People in recovery are very passionate about it, and it is the community to that gives it strength and meaning.
So with that idea in my, we are taking it up a notch.
Today we are official announcing our #BEETEAM Rep Program. How does it work you ask?? Well I will tell you.
Posted on April 09 2015
Men's t-shirts are easier than women's. Women's fashion just has so many different cuts, lengths, bust sizes and styles. Not to mention the trends for women's fashion seem to change a lot more. I have spent a lot of time over the last month trying to figure out exactly what it is that women are into these days. If I ever figure that out, I should get a medal. (help please?)
Posted on April 08 2015
Posted on March 11 2015
Posted on March 11 2015
2 new installments of the Nike Air Max 1 Leather are headed our way for Spring 2015. These renditions of Tinker Hatfield’s 1987 classic aren’t the traditional leather pairs we’ve seen float to retailers in the past either, as each shoe features the occasional deviation from the all-leather construction.
Posted on March 10 2015
Every year for Bonnaroo, we like to research some of the bands on the lineup that we have never heard before. This keeps us sharing new music with each other but also gets us familiar with some of the artists we want to see so that we can sing along while their on stag
Posted on March 04 2015
Vans Vault gives simple, yet ultra-premium new constructions and colorways to three of the brand’s most classic models with the “Black & White” pack. The collection contains the Authentic, Old Skool, and Sk8-Hi, each in all-white and black/white colorways, built in premium leather with the utmost quality you expect from a Vault release. The “Black & White” pack is arriving now at Vans Vault retailers globally.
Posted on March 03 2015
"For Blake Little’s latest work, “Preservation,” Little executes a simple premise and a singular technique in which his mostly unclothed subjects are covered in gallons of honey while being photographed in the studio. It’s unwieldy, and evidence of that carries through into the pictures, in the faces and bodies of the models and in the dramatic configurations of the honey itself -- all serving to highlight this unique creative process further. Though the most profoundly transformative magic of Preservation resides in the book’s finished portfolio of images, it is still impossible for the viewer to avoid an empathetic moment deconstructing how it was done at every turn."
Posted on March 02 2015
It's been a long time coming, but New Lyfe Clothing is finally officially teamed up with the Nationally acclaimed website Sober Nation.
At our core, we feel that New Lyfe Clothing Co. is a recovery based brand. We plan to incorporate all types of messages and ideals in our design concepts in the future, but we will never forget where we come from.
Posted on February 27 2015
The Stay Young New Lyfe tee is a classic design that shouts a great message. No matter what your age, we believe that you are only as young as you feel. This tee is lightweight and very comfortable. The shirt can translate well to casual days, nights or can be the center piece for a stylish outfit depending on what you wear with it. We will help you put your outfits together.
Posted on February 26 2015
One of the underlying messages behind New Lyfe is perseverance, getting through hard times, and turning struggle into strength. These kids in Brownsville New York are a perfect representation of that.
Posted on February 25 2015
This shoe is the perfect combination of tough guy missed with sensitive soft side. Made from black leather, it is scattered with beautiful floral pattern across the side and back of the sneaker. The bipolar aesthetic for this Chuck features a sleek all-black premium leather and black soled base, but then shows its softer side with a lovely rose pattern in pink and coral tones on each lateral side and blue and purple flowers on the medial side. The unique new Chuck Taylor is arriving at Converse First String stockists like Bows & Arrows now.
Posted on December 23 2014
It has been a very busy year for New Lyfe. There have been many lessons learned.
One of the lessons has been in regards to the product line. Incorporating female cuts into the inventory was something that I always thought about doing. I have been hesitant because women have different bodies, different bust sizes, different styles, etc.
Posted on December 11 2014
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