The Race Is Long

Posted on 04 September 2016

We all have dreams. 

I don't think of myself as much of a motivational speaker. To me, all these YouTube videos and inspirational memes are kind of a waste of time. Watching videos and reading books won't make you successful. 

Don't get me wrong, educating yourself certainly helps. However, the quantifier of success is very simple... execution.

Whatever it is that you want, dreaming about it won't get you anywhere. In the opposite respect, working for the sake of working won't get you anywhere either. It's not about just putting in the hours. It's about knowing what you want, planning, and executing the steps to get you there.

Okay Tim, where are you going with this?

A Momentous Day for New Lyfe Clothing

I love the internet. Internet marketing is such a passion of mine. I love the fact that it levels the playing field. From the day that New Lyfe started, I already had a vision of what I wanted the website to look like. 

One of the best ways to gain traction to your brand and your website is SEO. For those who don't know, SEO stands for Search Engine Optimization. Essentially, there are things that can be done to make websites rank higher in the search engines.

I started doing research. I discovered that the best key word to go for was "sober clothing." I knew it wasn't going to be easy.

At the time, there were already some big sobriety based clothing lines. Party Sober and Sober is Sexy where at the top. There are probably still a dozen other strong brands and new ones popping up every day. 

I had a long road ahead of me.

Let Me Be Clear, This Isn't a Diss...

I got nothing but love for the guys at Party Sober. We still talk every now and then. The Sober is Sexy Crew, I've never spoken to them, but I know they have a decent following.

With that being said, it has been three years of me working towards ranking number one for that keyword. In my eyes, being at the top of Google for sober clothing was my number one goal.

I've always been a competitive person. I've always had a chip on my shoulder and me wanting to win isn't something that I should be ashamed of. If you are worried about what other people think of you, it will be very difficult for you to achieve your goals.

So After Three Years

I did it.

New Lyfe Clothing is now the number one website for the search term "sober clothing." So many times I would look at Google and feel like quitting. I would think that maybe the best bet is to focus on Facebook, or to build my email list, or find some "easier softer way."

No matter what I did to convince myself otherwise, I knew that if I just kept chipping away at it, eventually I would hold the trophy.

So there it is. 

Look, I'm not saying this so that people read this and look up to me. I'm writing this because I want other people to understand that if there is something you want, it probably won't happen over night.

I've always equated this shit towards my running. Some nights, I'll go for my run and I am just in the zone. Other nights, I'm a half mile in and I feel like I am going to die. It is in those runs that I discover myself. You find out what you are made of and you find out how much you can take before you decide to give up.

I never gave up. Three years ago I started at the bottom and I looked up to the brands that I respected and that were way ahead of me. But the race is long. I kept chipping away at it and last night when I looked at the search results and saw New Lyfe Clothing at the top, I just sat there for a few minutes and soaked it in.

What do you want to do? What makes you happy? What could you do every day for the rest of your life and never get sick of?

You should do that. You should start now. You should put a plan together and you need to get shit done.

Peace and love to you all. I would love to hear some feedback on what your goals are and maybe we can chat about how to get you there.

Holler back. 

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