What is this about? - Buddha Tee
Posted on 24 August 2013
We put a lot of thought into our designs. We want to be sure we have a message behind our line. Anyone can make T-Shirts, but to build a culture is an entirely different task. Who are we? and what do we represent? We express our New Lyfe identity, one design at a time.
So let's elaborate on one of our most successful and appreciated designs. The Buddha Tee.
Buddha is a universal sign of peace, tranquility, serenity and balance. The Four Noble Truths are a Philosophy and way of living. We relate to the Law of Dukkha, which says that life is made of suffering. Its true, life is hard, but hardship does not equal misery. You can rise up, find your place in our rough and ragged world, and still manage to find beauty in all of your days.
Buddha literally means "the enlightened" or "the awakened one." Our team identifies with this concept very well. It is mostly through hardship and struggle, that we find ourselves.
We also relate to the "Middle Path" - in an everlasting quest to find balance in our own lives, we feel that this design speaks to everyone. This lifetime quest of hardship, learning, pleasure and pain is truly a path to Enlightenment.
Now ask yourselves - what have you learned in your experience????