All or Nothing

Posted on 20 August 2013

The idea of starting a clothing company has been something we have talked about for months. We saw the need and the opening for a line that touched on the ideas and principles that New Lyfe represents. So many lines these days promote unhealthy and negative lifestyles, and we see the tides changing. People want to be part of something, and we are just doing our part to continue in the movement.

After months of toying with the idea,  we finally decided to give it a shot. We started at the beginning. We reached out to some contacts, asked as many questions as we could, we brainstormed designs and what we wanted our image to be. It is all still coming together and we still have a lot to learn, but we know we are on the right track.

That's not to say there are not challenges. The task can seem a bit daunting. With so many clothing companies out there it is easy to doubt yourself, and feel like you cant compete. We have realized that it is ok to feel that way, but to quit or to not try, would be going against everything that New Lyfe stands for in the first place. We have already sold more shirts than we thought were possible. Our goal for the first few months was to sell 1 shirt a week. We have sold much much more than that. Most importantly, we have received pictures from fans and emails from people saying how much they love what we are doing. Its a wild feeling to get a picture from someone wearing your shirt. Someone you don't know. When these orders go out, it can feel robotic. When we receive these pictures, we are reminded that these shirts are being sent to people. People with faces and smiles and families. People have emotions and so far our designs have touched on that. We want people to feel what we feel. 

We feel like anything is possible.

We want to build our brands around a culture. We don't want to be a clothing company, we want to be a team. A team of dreamers and doers, not wishers and wanters. We want a team of good people, who do the right thing for no other reason than it's the right thing to do. 

We are calling it the Bee Team. The idea behind it is that you can "Be..... whatever the fuck you want to be." We don't believe in limits. So that's what the bee team represents. 

For any of you who have conquered something, who have fought through adversity. If you feel the way we feel, than join us!

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