My Hero - Tony Hsieh - Punks the Shit Out of Kanye West

Kanye West is a serious fashion designer who invented the leather jogging pant

So when someone sells something Kanye thinks is less than fabulous, the rapper-designer-genius takes personal offense.

His latest target? Online shoe and clothing retailer Zappos.com and its CEO, Tony Hsieh.

"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on," West revealed this week on writer Bret Easton Ellis's podcast. "Meanwhile, he sells all this s--- product to everybody, his whole thing is based off of selling shit product."

On Wednesday, Zappos humorously struck back.

The company tweeted: “Kanye West says Zappos sells shit product. It’s true.”

In the below photo of a toilet and plunger selling for $100,000 on the site, the description reads:

“Interested in buying sh-t product? You’ve come to the right place! Here at Zappos.com, we happily sell s--- products to everybody! This is the throne, everyone has been watching. Whether you’re #1 or #2, your clique will show no mercy, even in Paris.”

Hsieh even endorsed the company's humorous response by tweeting it from his personal account to his nearly 3 million followers: